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As a Realtor, I spend most of my time hosting open houses—but this past weekend, I decided to flip the script. I went undercover as a potential buyer, visiting 10 open houses across different price points to get a feel for the experience from the other side.
I wanted to see what it's really like to walk into an open house as a buyer. How easy was it to find? How welcoming were the agents? Did the experience feel helpful… or just awkward? Here's what I discovered.
Finding Open Houses: Online & On the Street
The first challenge? Actually finding the open house.
Like most buyers, I started my search online using Realtor.com and Zillow. I was surprised to find that not every open house was listed! Some agents had their homes advertised everywhere, while others relied only on a single sign in the yard.
This made me realize how important online marketing is for open houses. If buyers don't even know your open house is happening, they won't show up! M...
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